BUSN 334 - Promotions

Institution:

Biola University

Subject:

Description:

Introduction to the role of Promotion and Advertising as currently used for products, services, ideas and events by business firms, community organizations and churches Understanding of the promotion mix including public relations, publicity, sales promotion and personal selling Prerequisite: 230

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.biola.edu

Phone Number:

(562) 903-6000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Four-one-four plan

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