MKTG 465 - Strategic Marketing Management/SIFE

Institution:

Azusa Pacific University

Subject:

Description:

The course offers a strategic approach to the management of the marketing function. Students are required to plan, organize, and present a community event. All aspects of marketing are integrated, including developing a marketing plan, presentations to officials, creating promotional materials, soliciting sales, and preparing a budget to cover the cost of the event. May be taken twice for credit.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.apu.edu

Phone Number:

(626) 969-3434

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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