IBUS 373 - Global Marketing

Institution:

Azusa Pacific University

Subject:

Description:

This course is an overview of international marketing and considers the powerful economic, technological, industrial, political, and demographic forces that are converging to build the foundation of a global marketplace in a dynamic and ever-changing world. Projects involving international marketing are conducted. May be taken on campus or in the IBI study abroad program. Prerequisites: BUSI 360, BUSI 370, ECON 250, ECON 251

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.apu.edu

Phone Number:

(626) 969-3434

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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