COMM 440 - Persuasion and Attitude Change

Institution:

Azusa Pacific University

Subject:

Description:

This course examines the basic theories and techniques of influence, providing the student with a critical awareness of the nature, function, and scope of persuasion. The class covers such concepts as attitudes, credibility, resistance to persuasion, ethics, logic and argumentation, and propaganda.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.apu.edu

Phone Number:

(626) 969-3434

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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