BUS 2300 - Principles of Marketing

Institution:

Aurora University

Subject:

Description:

3 semester hours In this course, students will be introduced to all aspects of marketing foundations and principles with a focus on an application of meeting target customers needs and wants, a marketing strategic approach based on product, pricing, promotional, and place objectives, brand building, value delivery methodology, evaluating market opportunities based on changes in environmental business forces, and analyzing marketing problems and provide solutions based on critical examination of marketing information. (Fall and Spring) No prerequisites.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aurora.edu

Phone Number:

(630) 892-6431

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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