BUS 4350 - Marketing Research

Institution:

Aurora University

Subject:

Description:

3 semester hours Methods of design and analysis of marketing research studies, including surveys and laboratory and marketplace experiments, information evaluation, sampling techniques, instrument construction and statistical analysis; problems of validity and reliability. Students design and execute a complete marketing research data collection project. Prerequisite: BUS2300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aurora.edu

Phone Number:

(630) 892-6431

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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