MGTW 366A - Marketing Principles and Applications

Institution:

Antioch University-Santa Barbara

Subject:

Description:

This course provides an experience-based approach to marketing theory and its practical application. Topics to be addressed and discussed from an applied point of view include: the evolution of marketing, the significance and use of marketing research, marketing segmentation, product and/or service positioning, distribution, pricing, and a variety of strategies for marketing communication and promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.antiochsb.edu

Phone Number:

(805) 962-8179

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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