PSY 383A - Psychology of Consumer Behavior: Why We Buy

Institution:

Antioch University-Los Angeles

Subject:

Description:

This course analyzes the psychological, sociological, and cultural variables that influence buying behavior. The focus is on how marketing strategies and the communication process impact the ways in which consumers perceive, select, and make purchases. Issues such as behavioral approaches to segmentation, social influence, the diffusion of innovation, learning, motivation, perception, attitudes, and decision making are explored. SOCIAL SCIENCE DOMAIN

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.antiochla.edu

Phone Number:

(310) 578-1080

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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