BUS 355 - Principles of Marketing

Institution:

Antioch University-Los Angeles

Subject:

Description:

This class offers an introduction to contemporary marketing theory and its application in the marketing implementation process. Students examine the techniques involved in bringing a product, service, or idea to the marketplace. Special focus is placed on identifying market opportunities, consumer behavior issues including marketing to ethnic groups, product development, promotion planning, pricing decisions, and channels of distribution. Global issues including cause-related marketing, ethics, and consumerism are also examined. The class includes discussions, group exercises, individual exercises, and videos. SOCIAL SCIENCE DOMAIN

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.antiochla.edu

Phone Number:

(310) 578-1080

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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