BS 2420 - Principles of Marketing

Institution:

Amridge University

Subject:

Description:

An introduction to the fundamentals of marketing that cover product development, distribution, promotion, and pricing, with emphasis on developing a managerial point of view in planning and evaluating marketing decisions. Addresses key marketing concepts such as consumer decision making, market segmentation, and development strategies and their significance in domestic and international activities.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.amridgeuniversity.edu

Phone Number:

(334) 387-7000 ext 7528

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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