BS 4460 - Marketing Environment of Organizations

Institution:

Amridge University

Subject:

Description:

As an art and a science, marketing is undergoing dramatic and exciting changes while it remains one of the most critical functions in today's national and international business climate. Covers basic marketing theory and terminology as applied to domestic and international marketing opportunities and problems. Identify and evaluate marketing data and based on that data develop workable programs to solve problems and capitalize on opportunities.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.amridgeuniversity.edu

Phone Number:

(334) 387-7000 ext 7528

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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