BS 4446 - Technology Enhanced Business Marketing

Institution:

Amridge University

Subject:

Description:

This course is a study of the use of technology that can be utilized to help business marketing. Through this course, the student will learn about technology-related advertising and Marketing, Online and Offline Market Research, Data Collection, Domain Names, Advertising Options, Email Marketing, Search Engines, Web Site Monitoring, Incentives. A research paper required.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.amridgeuniversity.edu

Phone Number:

(334) 387-7000 ext 7528

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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