BUS 301 - Marketing

Institution:

American Academy of Art

Subject:

Description:

Prerequisite: Completion of required second-year Humanities and Sciences courses 3 semester credit hours This course is designed to provide a survey of the principles and concepts necessary for understanding and performing basic marketing and self-promotion. Students will apply the research and marketing decision-making skills presented by developing a marketing approach and plan for a particular product. Networking, information meetings, research and promotional tools are among the topics covered. What it means to run your own business will be emphasized.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aaart.edu

Phone Number:

(312) 461-0600

Calendar System:

Semester

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