DES 305 - Packaging Design

Institution:

American Academy of Art

Subject:

Description:

Prerequisite: Completion of EDS201, CGF201, DES202, VCM201 5 semester credit hours This course provides an intensive examination of materials and processes as they relate to the manipulation of forms for packaging. Through understanding of the qualities inherent in various packaging materials, students will produce a variety of packaging solutions dealing with shape, form and volume. Analysis of three-dimensional form is stressed with strong emphasis being placed on logo-type design, package copy and typeface selection. Discussions will take place about materials (glass, metal, plastic, paper), printing methods and market research. Students will be involved in the development of package design from idea to finished product. This comprehensive studio stresses "good design" from initial concept through the printedpiece and finally to point-of-purchase display in the marketplace. Appropriate thinking derived from research and understanding of the project allows students to produce finished pieces innovative in packaging development and accurate in terms of client goals. Comping skills will be sharpened by these experiences, which will aid in the creation of packaging projects in the subsequent packaging course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aaart.edu

Phone Number:

(312) 461-0600

Calendar System:

Semester

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