ILL 301 - Illustration:Advertising Art

Institution:

American Academy of Art

Subject:

Description:

Prerequisite: Completion of ILL202 or consent of department chair 5 semester credit hours With the instructor serving as art director, buyer or client, this course focuses on illustrative solutions based on art-directed layouts for advertisements done in a variety of sizes. Product development and illustrations for packaging, merchandise and poster design will be covered. Students work in the manner of the freelance illustrator, from contracts, to specific layouts, to realistic deadlines, through billing. In addition to the finished illustration, the working process and its technical products (finished pencils, color comps, corrections and changes) are equally important aspects of each assignment. Throughout, the student is encouraged to develop and work in an individual style and/or medium.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aaart.edu

Phone Number:

(312) 461-0600

Calendar System:

Semester

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