MG 230 - Consumer Psychology

Institution:

Albertus Magnus College

Subject:

Description:

An overview of the various psychological factors that contribute to the understanding and manipulation of consumer behavior. Topics such as perception, cognition, and emotion, as well as the social and cultural contexts affecting the consumer, will be discussed. P: PY 111. Offered annually. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.albertus.edu

Phone Number:

(203) 773-8550

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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