CO 260 - Advertising Techniques

Institution:

Albertus Magnus College

Subject:

Description:

In this course, we introduce the student to the workings of modern advertising. Focusing upon the creative process in American advertising, students will submit originally conceived and prepared advertisements or advertising copy as weekly assignments. In addition, students will explore market research and media buying as allied topics. No prior skills are required, but enthusiasm and imagination are welcome prerequisites. This course is highly recommended for those wishing to pursue a career in advertising, marketing, public relations, and/or promotional communications. P: CO 121 or the permission of the Department Chair. Generally offered yearly. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.albertus.edu

Phone Number:

(203) 773-8550

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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