CO 202 - Sports Marketing and Promotion

Institution:

Albertus Magnus College

Subject:

Description:

Amateur and professional sports in America are experiencing a rapid explosion for both male and female competitors. Increasingly, media outlets are presenting these contests live, or reporting on the results of these contests on a regular basis. Sports marketing and sports media are intrinsically linked in American culture. Sports Marketing and Promotion will explore a variety of topics including: Why are sports more popular today than ever before Why have sports on a professional and collegiate level become "big business " What effects does the business of sports have upon collegiate competition What is sports marketing How does one construct a marketing plan for a professional or collegiate team How do the mass media fit into any sports marketing plan In addition to readings, case studies, and regular assignments, students will prepare a marketing plan for a professional or collegiate athletic team or program. P: CO 121 or permission of Department Chair. Generally offered yearly. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.albertus.edu

Phone Number:

(203) 773-8550

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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