BAM 31500 - Tourism Management

Institution:

Alaska Pacific University

Subject:

Description:

This course is an overview of tourism management. Students learn the fundamentals of how each segment of the industry operates and the interdependence between each segment. Students will examine the phases of tour operations from concept design, through logistics management, to marketing, and tour operations management. Students will also explore the unique and specific management, logistics, and marketing challenges faced by managers in the event, incentive, meetings, and conventions industries.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alaskapacific.edu

Phone Number:

(907) 561-1266

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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