BA 20700 - Marketing

Institution:

Alaska Pacific University

Subject:

Description:

This course covers consumer behavior, market research, strategy, distribution, promotion, planning, pricing, and support. Students will learn how to develop and evaluate market plans and assess interventions aimed at managing customer value.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alaskapacific.edu

Phone Number:

(907) 561-1266

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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