BUS 313 - Marketing Management

Institution:

Waldorf University (formerly Waldorf College)

Subject:

Description:

This course is intended to prepare students to manage the marketing function of an organization. Case method is used to analyze marketing management situations in profit-seeking businesses and not-for-profit enterprises. Cases address market research, product management, pricing strategies, channels of distribution, promotion, and issues in the management of the sales and marketing organization. Each student prepares a marketing plan for a real-world firm or activity.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.waldorf.edu

Phone Number:

(641) 585-2450

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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