BUS 415 - Marketing Cases

Institution:

Waldorf University (formerly Waldorf College)

Subject:

Description:

A continuation of the first semester marketing course (BUS 313), Marketing Cases is designed to address issues of market research, pricing strategies, channels of distribution, promotion and strategies for changing markets within the context of real-world cases. The course concludes with student groups critiquing the marketing plan for an existing good or service and presenting their research. ( Prerequisite: BUS 313)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.waldorf.edu

Phone Number:

(641) 585-2450

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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