HPER 363 - Sport Marketing

Institution:

Upper Iowa University

Subject:

Description:

The purpose of this course is to explore the basic concepts and principles of sports marketing as it relates to strategic planning, marketing analysis, legal considerations, and media concerns. This course will also focus on concepts as they relate to sports marketing such as licensing, sponsorship, advertising, public relations, and consumer behavior. Prerequisite: BA 208.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uiu.edu

Phone Number:

(563) 425-5200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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