BA 358 - Consumer Behavior

Institution:

Upper Iowa University

Subject:

Description:

This course provides a survey of research findings on consumer behavior drawn from marketing, economics, sociology, psychology and anthropology. Emphasis is placed on applications of research to consumer satisfaction and on developing an understanding of the consumer decision-making process. Required term project. Prerequisites: Junior status; PSY 190, SOC 110 and BA 208 suggested, but not required for non-marketing majors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uiu.edu

Phone Number:

(563) 425-5200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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