BA 451 - Marketing Research

Institution:

Upper Iowa University

Subject:

Description:

This course is an examination of the information link between organizations and the consumers they seek to serve. Emphasis is placed on developing an understanding of the nature of marketing problems, types of research available, sampling techniques, applied statistics and questionnaire formulation. The steps of the research process are explored in depth, with a required group term project and presentation. Prerequisites: Senior status and completion of all other marketing/business core requirements; MATH 220 suggested.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uiu.edu

Phone Number:

(563) 425-5200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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