BA 424 - International Marketing

Institution:

Upper Iowa University

Subject:

Description:

This course builds on topics from Marketing Principles, as applied to global situations. Emphasis is on the development of an appropriate marketing mix for international target markets. The importance of consumer orientation is stressed; international marketing research, consumerbehavior and cultural sensitivity are examined. Term projects and presentations are required. Prerequisites: Senior status and completion of all business core requirements and BA 358.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uiu.edu

Phone Number:

(563) 425-5200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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