RETAILING 300 - Mass Merchandising and Marketing

Institution:

University of Bridgeport

Subject:

Description:

An analytical study of national and multinational mass merchandising organizations that include origin, concepts, operations, technology, and profitability. Comparison of in-store mass merchandisers and non-store catalog retailers, on-air merchandisers, and on-line marketers. Students research one instore and one non-store mass merchandiser of their choice in depth. Students prepare a catalog, an on-air, and an e-tailing presentation using a mass market approach. Students utilize "CATALOG," "STORY-BOARD,"SHOW and SELL," and "VIRTUAL MERCHANDISINGCAD/CAM software to prepare presentations. Prerequisites: Retailing 201, 204, 207 and 213; open to juniors and seniors only. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bridgeport.edu

Phone Number:

(203) 576-4000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.