MASS COMMUNICATION 346 - Media Management

Institution:

University of Bridgeport

Subject:

Description:

Examination of the internal functioning and management practices related to the various media institutions. Discusses management by objectives, work plans, analysis methods, budget-setting, research planning, message strategy and plans, media/channel strategy and plans, and evaluation methods related to communication activities. Emphasis is on developing integrated approaches to solving communication problems under changing environmental conditions. Instructor's permission may be required for this course. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bridgeport.edu

Phone Number:

(203) 576-4000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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