MARKETING 319 - Advertising Management

Institution:

University of Bridgeport

Subject:

Description:

A critique of advertising from the viewpoint of management. Case problem-solving of situations that have confronted businessmen. The impact of advertising on demand for products and services. Principal problems in the building, implementing and evaluating of advertising programs. Prerequisite: Marketing 305. Junior or senior status. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bridgeport.edu

Phone Number:

(203) 576-4000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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