MASS COMMUNICATION 323 - Advertising Copywriting

Institution:

University of Bridgeport

Subject:

Description:

Critical study and application of communication principles and concepts as applied to planning and preparing advertising messages. Intuitive verses research based aspects of advertising creativity. Writing and visualization for print, broadcast, and new media. Instructor's permission may be required for this course. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bridgeport.edu

Phone Number:

(203) 576-4000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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