MARKETING 308 - Marketing Research

Institution:

University of Bridgeport

Subject:

Description:

Objectives, techniques, and limitations of library and field research applied to advertising, retailing, or sales management problems. Assignment of group projects requiring considerable initiative and resourcefulness. Measurements of individual accomplishment by both group activity and individual evaluation of the project. Prerequisites: Management Science 120 and Marketing 305; junior or senior status. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bridgeport.edu

Phone Number:

(203) 576-4000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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