BUSS 3980 - Principles of Marketing

Institution:

Simpson University

Subject:

Description:

A study of institutions and essential functions in the marketing system. Analysis of the marketing mix: product, place, promotions, and price strategies. Marketing strategies and tactics are included. (Prerequisites: BUSS 2930, BUSS 2950)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.simpsonu.edu

Phone Number:

(530) 224-5600

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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