BA 464 - Services Marketing

Institution:

Regis University

Subject:

Description:

As the U.S. economy changes to services economy, it is important for students to understand the nuances between marketing products and marketing services. Course concentrates on identifying difficulties in developing marketing plans and strategies in the service environment. Prerequisite(s): BA 420;

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.regis.edu/

Phone Number:

(800) 388-2366 ext 2111

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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