BA 425 - Consumer Behavior

Institution:

Regis University

Subject:

Description:

Analyzes the factors that influence consumer behavior and use this knowledge to develop sound marketing strategies for goods and services. RC prerequisite(s): BA 420. SPS prerequisite(s): BA 325 or MKT 325.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.regis.edu/

Phone Number:

(800) 388-2366 ext 2111

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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