COM 393 - Writing for Advertising and Commercial Communication

Institution:

Quincy University

Subject:

Description:

Credit Hours: 3 This course provides in-depth exploration and opportunities for practice in copywriting for advertising and other commercial purposes. Projects will reflect an understanding of the role of market research and an emphasis on development of comprehensive campaigns and portfolios. Previous courses in marketing and media writing suggested but not required. Prerequisite(s): ART 395, COM 330

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.quincy.edu

Phone Number:

(217) 222-8020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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