GD 217 - Advertising

Institution:

Montserrat College of Art

Subject:

Description:

3 credits An overview of the key aspects of the art and industry of advertising, including art direction, strategy, research, copywriting and account management. The emphasis is on idea generation and development in studio projects. Lectures address the broad and ever-changing landscape of advertising. Readings include classic and contemporary sources, which seek to place advertising in the larger cultural, social and economic settings that it both drives and is driven by. Prerequisites: Graphic Design I and English Composition II Fulfills: Graphic Design Elective (Graphic Design students); Studio Elective

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.montserrat.edu/

Phone Number:

(978) 921-4242

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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