BEC 241 - Introduction to Marketing

Institution:

Wheaton College - Massachusetts

Subject:

Description:

This course provides an introduction to the nature of the marketing process in organizations. The focus is on the role of product, pricing, promotion, advertising, distribution, and market segmentation decisions. Counts toward Business minor only. (2) Occasional Summers at HoneyRock

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wheatoncollege.edu

Phone Number:

(508) 285-7722

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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