MKTG 340 - Pricing

Institution:

Howard University

Subject:

Description:

Examines the theories underlying pricing, looks at pricing practices employed in the field of marketing, and evaluates the role of pricing in a company's marketing strategy. Topics covered include demand and supply analysis, price-quality relationships, consumer perceptions of prices, typical approaches to setting prices, competitive pricing, and ethical and legal aspects of pricing. Prereq.: MKTG 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.howard.edu

Phone Number:

(202) 806-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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