MKTG 328 - Advertising

Institution:

Howard University

Subject:

Description:

Examines the role of advertising in marketing, the legal and social environment in which it operates, and the process by which it is created and managed. Utilizes cases to develop the ability to formulate advertising strategy and devises an advertising campaign, including the creation of advertisements. Topics covered include setting advertising objectives and budgets, creative strategy, media strategy, advertising effectiveness, agency-client-media relations, and advertising regulation. Prereq.: MKTG 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.howard.edu

Phone Number:

(202) 806-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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