MKT 310 - Marketing Research and Consumer Behavior

Institution:

Colorado Christian University

Subject:

Description:

This course teaches the basics of marketing research and the cultural, social, personal, and psychological factors influencing buyer behavior; buying-decision processes and stages; and learning theory integrated with consumer beliefs and attitudes. Prerequisites: BUS 212, MKT 202.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.CCU.EDU

Phone Number:

(303) 963-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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