MKT 202 - Principles of Marketing

Institution:

Colorado Christian University

Subject:

Description:

Strategic planning of a marketing mix (product, price, promotion, and distribution) within the context of the external business environment, including target market analysis. Also, impact of technology and globalization on the field of marketing. CUS Prerequisites: BUS 101, BUS 104, CIS 101. CAGS Prerequisites: None.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.CCU.EDU

Phone Number:

(303) 963-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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