COM 315 - Introduction to Public Relations

Institution:

Colorado Christian University

Subject:

Description:

Introduces and develops a clear concept of public relations as a communication profession along with the necessary skills to become proficient in the field. Topics include the function of public relations in both public and private enterprises, the process of planning and implementing a public relations communication campaign, techniques for communicating with various publics, crisis communication, and the laws and ethics governing the practice of public relations. CUS Prerequisites: COM 103. CAGS Prerequisites: COM 110.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.CCU.EDU

Phone Number:

(303) 963-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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