MKT 4505 - Marketing Management

Institution:

Babson College

Subject:

Description:

4.00 credits MKT4505 Marketing Management (General Credit) Integrates other marketing courses, emphasizing the development and application of creative problem-solving techniques to a wide range of marketing problems. Explores proven methods of generating fresh ideas that can be applied to marketing problems. Intensive analysis of marketing decisions faced by organizational marketing management, including product policy, channel development, promotion and communication policy, pricing strategy, as well as competitive, social, legal, and ethical factors that affect marketing decisions. Explores the analysis and building of coherent marketing programs designed to achieve marketing and organizational objectives. Prerequisite: (IME2322 or MCE2313) & 1 Marketing Elective This course is typically offered in the following semesters: Fall, Spring, Summer I

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.babson.edu

Phone Number:

(781) 235-1200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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