LAW 3520 - Marketing Law in The e- Commerce Era

Institution:

Babson College

Subject:

Description:

4.00 credits LAW3520 Marketing Law.com (General Credit) This course explores the importance of effectively managing laws and regulations in managing the marketing function. Specifically, we will examine U.S. laws affecting product, price, distribution, and promotion strategies. As time permits, U.S. law will be contrasted with that of other countries and the differences between legal and ethical analysis of marketing strategies also will be examined. E-comerce issues are emphasized. Prerequisite: NONE This course is typically offered in the following semester: Spring

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.babson.edu

Phone Number:

(781) 235-1200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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