MKT 4560 - Global Marketing Management

Institution:

Babson College

Subject:

Description:

4.00 credits MKT4560 Global Marketing Management (General Credit) The purpose of this course is to understand the nature of marketing in a global context, specifically marketing to many countries simultaneously. The course will expose students to many different cultures and environments. Students will analyze global market opportunities and develop global marketing strategies which leverage experience, knowledge and investments across multiple countries. As a result of the course students will develop a global mindset. Prerequisite: IME2322 or MCE2313 This course is typically offered in the following semesters: Fall and Spring

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.babson.edu

Phone Number:

(781) 235-1200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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