SCM 3033 - Persuasion Theory

Institution:

University of the Ozarks

Subject:

Description:

A study of the psychological and social forces which influence people to change their beliefs, attitudes, or behavior. The course will provide an overview of persuasion theories ranging from Aristotle to compliance-gaining and self-persuasion, with applications in a variety of fields.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ozarks.edu

Phone Number:

(479) 979-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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