SCM 4323 - Strategic Communication Planning

Institution:

University of the Ozarks

Subject:

Description:

This course examines the management aspects of strategic communications, from identifying a problem/opportunity to creating and implementing a strategy to address the problem/opportunity. Students will be expected to apply a wide range of skills, ranging from skills in interpersonal communication to skills in planning, designing, and writing messages to skills in evaluation of messages. Students will also consider ethical implications of their strategic choices. The course will serve as the capstone experience for the Strategic Communication track of the Communications major. Prerequisite: senior status and instructor permission.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ozarks.edu

Phone Number:

(479) 979-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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