MKT 4203 - Marketing Research

Institution:

University of the Ozarks

Subject:

Description:

This course is designed to be the culmination of the student's marketing studies. Through this capstone experience, students will complete a major marketing project and a comprehensive exam to demonstrate knowledge of the discipline. The course content is a study of research techniques and their applications including the topics of theory construction, the research proposal, research design, measurement, scaling, sampling design, primary and secondary data collection, data preparation, research reporting, and marketing ethics. Prerequisites: Senior status, and Instructor and Division Chair permission.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ozarks.edu

Phone Number:

(479) 979-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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