MKT 3103 - Consumer Behavior

Institution:

University of the Ozarks

Subject:

Description:

A study of the influences which affects consumers' decision making, including demographic and situational factors, social influences, psychological processes, information processing, and various mediating factors. Prerequisite: MKT 1003, Marketing Concepts.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ozarks.edu

Phone Number:

(479) 979-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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