SCM 4213 - Public Relations Writing and Design

Institution:

University of the Ozarks

Subject:

Description:

This course is intended to provide students with skills needed to prepare different types of messages used to accomplish public relations strategies. In addition to writing skills, students will learn and apply basic principles of print and web design in hands-on exercises for creating various types of public relations messages. To be taken concurrently with or following SCM 4313, Public Relations Principles.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ozarks.edu

Phone Number:

(479) 979-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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